Cambridge Commodities launches mushroom vitamin D powder

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14 Sep 2017 --- Nutritional ingredient supplier Cambridge Commodities has launched a mushroom-based vitamin D powder: VitaShroom D. VitaShroom D is produced exclusively for Cambridge Commodities in Europe where the mushrooms are grown, picked and powdered on the same site, meaning every step in the supply chain is controlled and traceable, the company reports. 

“We are very excited about the launch of VitaShroom D as it comes from a wholefood, natural source: mushrooms. Plant-based vitamin alternatives such as VitaShroom D are really in demand from consumers as they look for clean label, natural and authentic ingredients in their food,” says Clare Baker, Head of Product Development at Cambridge Commodities.

Click to EnlargeSupplements and fortified foods containing vitamin D have grown in popularity due to the high media exposure the vitamin has received. Vitamin D is essential for bone metabolism and is thought to have beneficial health effects for muscle strength and non-skeletal health for a variety of groups including children, indoor workers and the elderly who are at risk of developing a vitamin D deficiency. VitaShroom D provides a high vitamin D content of 7500IU per gram and is high in protein and fiber. 

“The plant-based powder provides a convenient way to boost vitamin D intake in the diet to support teeth and bone health. As well as being used in supplements, the pleasant flavor makes VitaShroom D ideal for a variety of food applications,” Baker comments.

Elsewhere, a recent report has underlined the importance of vitamin D supplementation after researchers from Trinity College Dublin discovered that one in eight adults over the age of 50 living in Ireland is vitamin D deficient. According to the research, this increases to one in four over winter, and 5 percent of adults over 50 are even vitamin D deficient during summer. The study has implications for people living in sunlight-starved countries across the globe and has led to calls for public health policy to consider supplementation.

Liberal voluntary vitamin D fortification of only some food products currently occurs in Ireland, and there have been calls for a wider range of foods to be fortified. Before further fortification occurs, comprehensive information is needed on the prevalence and determinants of vitamin D deficiency, particularly in older adults who are most at risk, the press release for the study notes.

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Cambridge Commodities Limited

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Cambridge Commodities is a leading stock holder and ingredient supplier to the sports nutrition, health & wellbeing, food & drink, and pet & equine nutrition industries. We hold over 2,500 ingredients in stock ranging from vitamins and minerals to proteins, superfoods and free-from powders. Our mission is to enable our customers to make the best quality products from the highest quality ingredients. We are dedicated to delivering this through our commitment to quality, service and innovation.

At Cambridge Commodities we are dedicated to providing clients with the highest quality nutritional ingredients to make the best possible products. This mission starts by ensuring that high standards are met at every step of the supply chain. We hold a variety of quality and industry accreditations including BRC Food 7, Informed-Sport, Organic, ISO 9001, ISO 14001, ISO 22000 and our clean rooms are ISO Class 8 standard.

Cambridge Commodities has grown significantly in recent years turning over £30m in 2014 to £37m last year. Our European sales have grown from £300k in 2011 to an impressive £7m last year. In addition to this Cambridge Commodities was ranked 36 on HSBC’s International Track 200 2015. More recently, CCL was named in the London Stock Exchange’s 1000 Companies to Inspire Britain as well as winning two local business awards: International Trade Champion and Medium Business of the Year.

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