Arla Foods aims to up UK’s protein intake with launch of new milk

194dac63-7192-4663-819c-e85dcd5395a9articleimage.jpg

17 Oct 2017 --- Farmer-owned dairy company Arla Foods is to expand its protein range with the launch of Arla Protein Milk in the UK. Arla Foods says the new product continues its innovation in the dairy sector through increasing protein content via everyday dairy products.

“Arla Protein milk works as an easy way to get more protein into consumers’ diet, and doesn’t require big changes in behavior to do so – simply use it where milk is already used,” Steph Barker, brand manager for Arla Protein, tells NutritionInsight. “Arla hopes that the launch will expand the success of the Arla Protein range, which recently saw a 72 per cent increase in year on year retail sales growth.”

Click to EnlargeContributing to muscle mass
The fresh milk, which is hitting shelves on October 18, delivers 20g of protein per serving that contributes to the growth and maintenance of muscle mass, the Arla Foods press release notes. Made with simple, natural ingredients, the milk is 30 per cent higher in protein than standard skimmed milk and is fat-free. Arla Foods adds that this makes it an effective way to increase protein intake.

The move to expand Arla Foods’ dairy range comes as the high protein trend continues to move further into the mainstream. Sports nutrition’s broad appeal was recently addressed in the Innova Market Insights webinar, “Understanding Consumer Lifestyles: Plant Power and Active Nutrition.” 

Produced from fresh milk, Arla Foods says its Protein Milk “tastes great alone or is perfect added to smoothies and shakes to give your drink a protein boost.”

“We all know that protein is important in a healthy diet and especially for those that are exercising regularly,” comments Barker. “Arla’s new Protein Milk is an easy way to incorporate the nutrient into everyday life to optimize the workout regime. For gym goers and exercise lovers, it’s the perfect way to make a healthy choice without sacrificing on taste.”

The launch of Arla Protein Milk joins other products in the Arla Protein range including Arla Protein Yogurt, Arla Protein Milkshakes, Cottage Cheese and Protein Pouches for on the go. Arla Foods adds that the sports nutrition trend represents a big opportunity to provide high quality, natural ingredients that support an active lifestyle.

By Paul Creasy

Related Articles

Nutrition & Health News

Low-fat and low-carb diets equally effective, Stanford study finds

21 Feb 2018 --- After years of debate, a new study at the Stanford University School of Medicine has found that neither a low-fat nor a low-carb diet is superior: Cutting either carbs or fats leads to a reduction of excess weight in about the same proportion, according to the study. The study also looked into whether insulin levels or a specific genotype pattern could predict an individual's success on either diet. The answer, in both cases, was no.

Nutrition & Health News

Low-carb diet found to help battle fatty liver disease

20 Feb 2018 --- A carbohydrate-restricted diet can lead to “rapid and dramatic” reductions of liver fat and other cardiometabolic risk factors, along with marked decreases in the synthesis of hepatic fat, reveals a study published last week in Cell Metabolism. The study results could lead to improved treatments for non-alcoholic fatty liver disease (NAFLD). 

Nutrition & Health News

Yogurt may reduce cardiovascular disease risk

19 Feb 2018 --- A higher yogurt intake is associated with lower cardiovascular disease risk among hypertensive men and women, a study in the American Journal of Hypertension suggests. High blood pressure is a major cardiovascular disease risk factor. Clinical trials have previously demonstrated beneficial effects of dairy consumption on cardiovascular health, and yogurt may independently be related to cardiovascular disease risk.

Nutrition & Health News

Indulgence has reached even America’s healthiest eaters: research

16 Feb 2018 --- New research reveals even the US’ healthiest eaters reach for indulgence foods based on their emotional states. Forty percent of US food-brand lovers who rated their daily diet as extremely healthy agreed with the statement, “When I’m feeling down, I eat something indulgent to make me feel better.” The study, conducted by full-service food branding agency, Foodmix Marketing Communications, breaks out a large group of brand lovers into smaller, differentiated and more actionable consumer segments.  

Nutrition & Health News

Research driving demand for OPO in China’s formula market: Advanced Lipids

16 Feb 2018 --- OPO is increasing in popularity in China’s infant formula market, and according to Advanced Lipids, this is down to the growing body of scientific research backing the benefits of this ingredient. Also known as SN-2 palmitate, OPO is a premium quality ingredient that mimics the fatty acid profile of human milk.

More Articles
URL : http://www.nutritioninsight.com:80/news/arla-foods-aims-to-up-uks-protein-intake-with-launch-of-new-milk.html