Anlit omega 3 supplement for children to debut under Meijer label

bc2f0fba-78dc-4aa8-aef4-97f7d42e46b4articleimage.jpg

02 Oct 2017 --- Anlit Ltd is introducing its Omega Bites under the Meijer supermarket’s children’s label, which will see the product stocked in the US retailer's 230 supercenters and grocery stores. Omega Bites are a high-DHA+EPA omega 3 supplement in a fish-shaped orange-chocolate flavored chewable, developed to help overcome children's natural reluctance to taking nutritional supplements.

The concentrated formula delivers a total of 150mg of highly concentrated DHA (60mg) and EPA (90mg) omega 3 fatty acids per single serving.

“The opportunity to launch Omega-3 Bites across the Meijer chain is possible thanks to Anlit’s expertise in children’s supplements,” says Shai Karlinski, VP of sales and marketing for Anlit.

Click to EnlargeDHA+EPA are critical components needed for rapidly developing brain and nerve tissue and supporting a healthy immune system. While the benefits of omega oils are outstanding, the taste often is not appealing. To provide essential omega health benefits to children, Anlit has focused on children’s preferences in both taste and texture, and identified the parameters children care about in shape, texture and flavor.

“We specialize in creating entirely new concepts of supplements for kids,” explains Karlinski. “We truly understand what children want and don’t want. Kids want a surprise, a treat — not a pill. Moreover, food is a big issue for kids and their parents, and the gap between the high benefits of a healthy ingredient such as omega 3 and the often unpleasant taste and aroma is not easy to close. This created a true challenge for our R&D team. They succeeded beyond our expectations with a solution that gives kids a fun and tasty way to enjoy a high-omega supplement. Omega Bites have an enjoyable flavor and provide a complete, safe supplement.” 

Innova Market Insights reports that the supplements category dominates the cognitive health space, with 230 percent growth in this category between 2011 and 2015. The main growth segment is products for babies and toddlers. Omega 3 fatty acids and B vitamins are the fastest-growing ingredients included in cognitive health products for all ages.

The recommended dose of Omega Bites fish-shaped omega 3 chews is one to two per day. The product is produced under GMP, ISO, ISSC and kosher conditions. The 5g chews are trans-fat free, made from natural ingredients, with no preservatives or artificial colors. Individual units are packaged in sealed blister packs of 20 for complete safety and convenience.

Related Articles

Nutrition & Health News

Drink your vitamins: SternVitamin launches micronutrient premix for beverages 

19 Feb 2018 --- A healthy lifestyle is essential to all age groups, and nutrition plays a major role alongside various other components. SternVitamin is now offering beverage manufacturers a novel way to address the topic of health with a new micronutrient premix for healthy bones and heart. SternVitamin notes that the mix picks up on one of the top trends in the beverage market – water-based enriched products. The vegan premix contains vitamins B1, B12, C, K2 and D3. Organic agave syrup powder gives it a slight sweetness, while natural flavors give the drink a “dark berry” taste. It dissolves clear in water and leaves no turbidity. 

Nutrition & Health News

“Unhelpful”: EU regulatory framework fuels nutrition industry dissatisfaction 

16 Feb 2018 --- A survey reveals that one-third of all nutrition industry professionals believe that the current EU framework for achieving a health claim on new products is stunting innovation because it’s complicated, expensive, long-winded and has several “gray areas.” And “regulation frustration” is a strong feeling running through the industry with many more professionals now believing the current EU regulatory environment is “unhelpful” – a 25 percent hike compared with statistics from the beginning of 2017. Experts are attributing this sharp rise in dissatisfaction to the EU’s tough stance on health claims and the current regulatory deadlock on botanicals.

Business News

Natures Crops, De Wit Speciality Oils enter into European distribution partnership for Ahiflower oil

15 Feb 2018 --- Natures Crops International and De Wit Speciality Oils have entered into a distribution agreement for Ahiflower oil in the European dietary supplement marketplace. This alliance is thought to add strategic value for both companies through each company’s leading position in manufacturing and marketing nutraceutical products.

Nutrition & Health News

A gold medal for recovery? FrieslandCampina DMV develops innovative casein isolate 

14 Feb 2018 --- FrieslandCampina DMV has introduced their latest innovation in dairy protein ingredients. Micelate Prestige has been launched this week in Europe and is a key addition to the company’s growing portfolio of Performance Nutrition solutions. 

Nutrition & Health News

Façade? British Nutrition Foundation questions benefit of skin beauty nutraceuticals

14 Feb 2018 --- Although there is a growing market for orally consumed beauty supplements that promise “youthful,” “firm” and “glowing” skin, the evidence to support some of the ingredients used in these popular, and often costly, products is limited. This is according to a review of published research conducted by the British Nutrition Foundation (BNF). The review concludes that nutraceuticals for skin may not add further benefit to the effects already obtained from a healthy diet. 

More Articles
URL : http://www.nutritioninsight.com:80/news/anlit-omega-3-supplement-for-children-to-debut-under-meijer-label.html