The HealthCentral Network Purchases FoodFit.com, a Leading Online Healthy Lifestyle Destination

06 Nov 2006 --- FoodFit boasts an unparalleled roster of nationally recognized chefs and nutrition experts from around the country, as well as leading public health and nutrition organization partnerships.

06/11/06 The HealthCentral Network announced that it has acquired substantially all of the assets of The FoodFit Company founded by Ellen Haas, the former Undersecretary of Agriculture for Food, Nutrition, and Consumer Services (1993-1997). The acquisition includes http://www.foodfit.com, a leading healthy eating and active living Website, which makes healthy food, nutrition and fitness choices easy and enjoyable. In connection with the asset purchase, Ellen Haas will join The HealthCentral Network as founder and president of its FoodFit.com division. The terms of the acquisition are not being disclosed.

The acquisition combines FoodFit's emphasis on healthy living and disease prevention through nutritious cooking, eating, and fitness with THCN's broad array of Web sites devoted to helping individuals manage diseases and chronic conditions on a daily basis.

"FoodFit's extensive library of healthy recipes and its menu planners and nutritional resources are powerful tools that will naturally complement our patient-focused communities," said Chris Schroeder, CEO and President of The HealthCentral Network. "We are thrilled to be joining forces to bring comprehensive lifestyle and nutrition information to our users."

Visitors to THCN sites will now benefit from FoodFit's broad collection of tools designed to assess health and diet habits and make healthy changes, including 2,500 chef-created, seasonal, customizable recipes that emphasize both taste and nutritional value. MyDiabetesCentral.com visitors, for example, will find low-sugar recipes and nutrition guides, CholesterolNetwork.com visitors will see heart-healthy recipes and meal planners, and more.

FoodFit boasts an unparalleled roster of nationally recognized chefs and nutrition experts from around the country, as well as leading public health and nutrition organization partnerships. Ellen Haas and the FoodFit team authored "Fit Food" published by Hatherleigh Press in 2005 and expect to publish "Fast and Fit" in 2007 with Hatherleigh Press.

"Since FoodFit.com's launch in 2000, we have provided our millions of users with credible, trusted and balanced nutrition information, user-friendly tools, and thousands of chef-created recipes and menus," FoodFit founder Haas said. "The marketing reach and traffic of THCN's collection of more than 30 health Web sites will increase the scale of FoodFit's impact -- it's a win-win combination that will result in healthier consumers."

FoodFit's 600,000 registered users will gain from THCN's broad health offerings, including top-quality disease prevention and management content and condition-focused communities.

Related Articles

Health & Nutrition News

Roquette Welcomes Positive EFSA Opinion on Nutriose Fiber

24 Oct 2014 --- For the second time in two years Roquette has received a favourable opinion from EFSA on a 13.5 health claim application. That opinion refers to a reduction in the postprandial glycaemic response of Roquette’s NUTRIOSE fibre (a resistant dextrin recognised to be a non-digestible carbohydrate). Remarkably, this second consecutive success is based on 6 clinical studies.

Health & Nutrition News

Study: Most US Adults Not Meeting RDAs for 10 Key Nutrients

24 Oct 2014 --- A new study finds that most U.S. adults fail to meet recommended daily levels of 10 key nutrients, and those with disabilities have even worse nutrition than average. An estimated 10 to 25 percent of U.S. adults fit into one or more category of disability, from those who have difficulties with activities of daily living, such as dressing, bathing and eating, to those who cannot use their legs or struggle to accomplish routine tasks, such as money management or household chores.

Health & Nutrition News

Study: Omega 3 Can Help Children with ADD

24 Oct 2014 --- Supplements of the fatty acids omega 3 and 6 can help children and adolescents who have a certain kind of ADHD. These are the findings of a dissertation at the Sahlgrenska Academy, University of Gothenburg, which also indicates that a special cognitive training program can improve problem behavior in children with ADHD.

Health & Nutrition News

Multisectoral Interventions Key to Fighting "Hidden Hunger" in BRICS

24 Oct 2014 --- "Hidden hunger" featured prominently at a BRICS- (Brazil, Russia, India, China, South Africa) led public discussion on nutrition held at FAO on Wednesday, ahead of the Second International Conference on Nutrition (ICN2) scheduled to take place in November 2014.

More Articles
URL : http://www.nutritioninsight.com:80/news/The-HealthCentral-Network-Purchases-FoodFitcom-a-Leading-Online-Healthy-Lifestyle-Destination.html