SternVitamin Taps into Value Added Supplementation Trend

21760f4d-a0ae-4475-9e73-9cdc43d25e09articleimage.jpg

20 Mar 2017 --- SternVitamin, a specialist in customized vitamin and mineral premixes, has announced it will be working with manufacturers of foods and food supplements to generate new value-added potential with specific product concepts.

The move comes after a recent survey found that 1,000 mg calcium and 15 µg vitamin D reduce the risk of disorders caused by osteoporosis by 15 percent.

The study also found that in Europe, nearly four billion EUR ($4.2 Billion) a year could be saved in treatment costs caused by bone fractures resulting from osteoporosis through the intake of vitamin D and calcium alone, suggesting that supplementation can bring about a considerable cost reduction in the health service.

The research highlights the untapped potential of the supplement market, something that SternVitamin is keen to promote, and is now set to present individual micronutrient premixes for different target groups and needs at the Vitafoods exhibition in Geneva.

The health and lifestyle concepts range from promoting bone health, strengthening of the body’s defenses and cardiovascular system through to beauty support.

An example of these products is the new Relax Premix, aimed at consumers working busy jobs, and also students preparing for examinations.

Dr. Sabine Hildebrandt, Head of Research & Development at SternVitamin: “The Relax Premix helps you achieve relaxation on hectic days at work without causing sleepiness.”

“On the contrary, you stay wide awake but feel less nervous and stressed.”

To achieve this effect SternVitamin composes the premix with ginseng extract, the vitamins B6, B12 and C, niacin and pantothenic acid. This special complex of active ingredients can have a balancing effect, thus strengthening the nerves and enhancing mental performance. That in turn creates new incentive and can help to prevent burnout.

The company says that the nutrient mix is ideal for fortifying soft drinks, teas, snacks or sweets.

Together with its customers, SternVitamin develops tailor-made micronutrient premixes to meet consumers’ varying needs. The company is keen to stress how today’s market demands much greater differentiation than in the past, and that whether by fortified foods or food supplements, products have to be adjusted to consumers’ individual situations and phases of life.

In this connection the company emphasizes the advantages of the EU health claims in its marketing.

“The permitted health claims for vitamins, minerals and trace elements cover a wide range of applications,” says Dr. Hildebrandt.

“If you take a closer look at the list, you will find something suitable for many regions and physical functions.”

“That offers our customers tremendous marketing potential – especially if the micronutrients are supplemented with health-supporting plant extracts and the like.”

“In this way the health claims become an effective marketing tool.”

Related Articles

Nutrition & Health News

Special Report: Bone Health Supplementation Moves Beyond Dairy

22 May 2017 --- Bone health is becoming an increasingly researched topic, particularly as populations around the globe are becoming more aged. Consuming dairy products for strong bones has long been encouraged by governments and parents alike. However, as consumer preferences change, there is a growing need for non-dairy supplementation that can improve bone density. According to Innova Market Insights data, the number of product launches featuring bone health claims rose drastically from 364 in 2015, to 571 in 2016. NutritionInsight looks at some of the most recent bone health related product launches and studies.

Business News

Scientists Urge US Government to Meet Compliance Deadline for Nutrition Labels

22 May 2017 --- As US food industry groups continue to urge the government to delay the July 2018 compliance date for the updated nutrition facts label, consumer advocacy group and non-profit watchdog Center for Science in the Public Interest (CSPI) claims that more than 40 scientists and researchers from across the country are calling for the date to stand.

Business News

No Such Thing as “Healthy Obesity”: Study

22 May 2017 --- “Healthy” obese people are still at higher risk of heart failure or stroke than the general population, according to research by scientists at the University of Birmingham. The results indicate that the concept of “healthy obesity” – a condition characterized by having normal markers of metabolic health despite a body mass index (BMI) of 30 or more – is, in fact, a myth.

Nutrition & Health News

Neuroimaging Highlights Role of Omega 3 in Preventing Cognitive Decline

22 May 2017 --- Research involving neuroimaging has shown that people with higher omega 3 levels have increased blood flow in regions of the brain associated with memory and learning, according to a report in the Journal of Alzheimer’s Disease. With the incidence of Alzheimer’s disease (AD) expected to triple in the coming decades, interest in dietary approaches for the prevention of cognitive decline has increased. In particular, the omega 3 fatty acids have shown anti-amyloid, anti-tau and anti-inflammatory actions in the brains of animals. 

 

Business News

Grilling or Microwaving Best Ways to Preserve Nutritional Value of Mushrooms

22 May 2017 --- A study by Spanish researchers has shown that microwaving and grilling are the best way to prepare mushrooms in terms of maintaining their nutritional profile. Mushrooms are considered valuable health foods, since they have a significant amount of dietary fiber and are poor in calories and fat. Moreover, they have a good protein content (20-30% of dry matter) which includes most of the essential amino acids.

More Articles
URL : http://www.nutritioninsight.com:80/news/SternVitamin-Taps-into-Value-Added-Supplementation-Trend.html?tracking=Slider%20Menu&NewTracking=news