RIMFROST Launch New High-Phospholipid Krill Extract for EU Market

635979525284820089eu states.jpg

04 May 2016 --- Norwegian RIMFROST will launch their high-phospholipid krill extract to allow European supplement marketers more opportunities to develop new Antarctic krill-based products with EU authorized health claims.

“RIMFROST SUBLIME PL60 Antarctic krill extract is much more than an omega 3 ingredient. It is a nature-made multi-nutrient formulation,” says RIMFROST NZ Managing Director John Cameron.
 
“At RIMFROST we are innovating to provide the full spectrum of krill’s benefits for our customers and consumers. As a result, we are the first and only provider of ultra-high 60% phospholipid extract of Antarctic krill in the health supplements space. This enables authorized EU health claims in convenient dosages.”
 
DHA/EPA are the prominent fatty acids found in the extract, but it also contains significant levels of Phospholipids, Choline and Astaxanthin. One of the most tangible benefits of RIMFROST’s ultra-high phospholipid krill products is the substantial increase in choline and omega 3 content, enabling conveniently dosed applications with authorized EU health claims.
 
Phospholipids are carriers and storage units for choline and polyunsaturated fatty acids (PUFAs). With the impressive level of 60% phospholipid concentration, RIMFROST has been able to naturally concentrate the key nutrients, with no added extras.
 
Launched to customers in the US at Supply Side West in October 2015, RIMFROST state that the European market can now also benefit from the renewed value proposition of Antarctic krill. As the traditional krill category has been stagnant for some time, this launch is creating new growth avenues for krill by providing wider opportunities to connect its benefits with the demands of the modern consumer.
 
“RIMFROST SUBLIME can be seen as a nutritional tool, ensuring that our bodies and minds have enough nutrients to perform optimally at all times. We can perfectly meet consumer demands for clean and pure, naturally sourced, sustainably produced solutions.” Cameron explains, suggesting there are interesting applications for both personalized supplements to meet specific health needs, as well as more general formulations to maintain health and wellbeing.
 
Of particular interest is how the different nutrients in RIMFROST’s Antarctic krill extract work together. They are all amphiphilic in their nature, which enables them to be effectively transported into every part of the body, even across the blood-brain barrier.

Therefore, this nature-made multi-nutrient formulation can enhance processes throughout the body and provide benefits in many interesting health areas e.g. management of homocysteine and inflammation levels, liver health, cardiovascular health and memory and brain function.
 
All nutrients in the all-natural RIMFROST SUBLIME can become structural part of the cell membranes. Together the nutrient combination helps the body to fight against oxidative stress, maintain healthy homocysteine levels and manage good lipid metabolism.
 
RIMFROST SUBLIME is produced to maintain nutrients as they appear in nature. It is from a sustainable marine source in the Southern Ocean, certified by Friend of the Sea (FOS) and Marine Stewardship Council (MSC). 
 
Norwegian RIMFROST will be introducing its ultra-high phospholipid SUBLIME krill extract to the European market at the upcoming Vitafoods show in Geneva, beginning May 10. 

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Nutrition & Health News

“Why overcomplicate nutrition?” Huel co-founder and CEO on market potential of complete meal replacements

22 Jun 2018 --- “People overcomplicate nutrition; it’s not rocket science. For the lay consumer, getting your nutrition right needn’t be that hard.” This is according to nutritionist James Collier, co-founder of Huel, a meal replacement brand currently seeing huge growth in Europe and the US. Launched three years ago, the company is reportedly one the fastest growing companies in the UK, with revenues of over £14 million (US$18.6 million) in 2017. 

Food Ingredients News

DMK’s “sweeping transformation” in full swing as turnover rises to €5.8bn

22 Jun 2018 --- German dairy cooperative and company, the DMK Group has gone through some significant changes that have given rise to a €5.8 billion turnover, paying above-average milk prices to dairy farmers and becoming Europe’s largest supplier of milk produced without genetic modification.

Packaging & Technology News

Danone's baby food brands undergo image and ingredient revamp

22 Jun 2018 --- Danone Early Life Nutrition has revamped both of its baby food brands, Cow & Gate and Aptamil. Cow & Gate is launching fifteen new food recipes across the pouch, cereal, jar and tray product ranges, as well as a complete packaging re-brand across its entire formula milk and food portfolio. Starting from mid-June, the changes will be the “biggest the brand has ever undergone.” Aptamil is also launching a new patented next-generation powder formulation and a complete packaging refresh across its entire range.

Nutrition & Health News

Weekly Digest: Probiotics reduce bone loss in older women, Optibiotix expands reach in Italy

22 Jun 2018 --- This week in nutrition, Australian Whole Grain Week launched a new diet database in the hope to enhance healthy diets across the country. In research news, UK scientists warn that the normalization of plus-size body shapes may undermine obesity reduction efforts, while probiotics were found to have a significant protective effect for the bones of older women, and further research found that four cups of coffee seemed to protect the heart. Optimum Nutrition and Faber embarked on a campaign to improve American travel snacking habits and Optibiotix and Alfasigma partnered to commercialize Optibiotix's probiotic supplement in Italy. Lastly, this year’s Institute of Food Technologist (IFT18) in Chicago, US, will see NZMP launching a new milk protein ingredient and Lycored delivering some excitement on the floor with “culinary art.”

Nutrition & Health News

Plasma Nutrition technology found to significantly boost bioavailability of whey protein

21 Jun 2018 --- A University of South Florida study has found that Plasma Nutrition’s Ingredient Optimized technology can make whey protein more bioavailable than high DH hydrolyzed whey protein. The research was conducted on a double-blinded randomized cohort in a crossover design and compared the effects of 25g of non-hydrolyzed ioProtein whey protein isolate (WPI) to 25g of a high-DH hydrolyzed whey protein. The results show that ioWhey Protein is more bioavailable than hydrolyzed whey protein, demonstrating a 58 percent increase in leucine absorption and 60 percent increase in BCAA absorption.

More Articles
URL : http://www.nutritioninsight.com:80/news/RIMFROST-Launch-New-High-Phospholipid-Krill-Extract-for-EU-Market.html