Lallemand Unveils New Brain-Gut Axis Probiotic
29 Sep 2016 --- Lallemand Health Solutions is set to unveil its range of probiotics designed specifically for stress and mood balance. The new ‘probiotics for the Brain-Gut Axis’ are the latest in a line of innovate products from the company.
As pioneer in the probiotic industry since 1934, Lallemand Health Solutions has high hopes for it’s latest innovation, especially as over the past decade, the interaction of probiotics with the brain-gut axis has been increasingly documented.
“We hope this new range of probiotics will be well received, as the market is becoming more mature and probiotics have gained legitimacy in this area,” Bérengère Feuz Marketing Group Manager, Lallemand Health Solutions tells NutritionInsight.
“This is due to the fact the brain-gut axis concept has recently hit the general public and generated great interest among consumers, while scientists got a better grip at understanding the brain-gut-axis cross-talk and role of the microflora in this dialogue.” Feuz continues.
This gain in momentum among the scientific community and the general public is what Feuz hopes will make Lallemand’s new supplement extremely relevant to todays market.
“We believe our offer is relevant to markets expectations as it includes a formula which remains today the only probiotic with positive effects in healthy, chronically stressed people demonstrated in two clinical studies”
The company does indeed have a strong track record of publications in this area: 16 mechanistic studies and three clinical studies, among which the first ever clinical study demonstrating the beneficial effects of a probiotic combination on psychological stress in healthy adults (Probio’Stick in Messaoudi et al. 2010 & 2011).
Furthermore, Probio’Stick, one of Lallemand’s brain-gut axis probiotics from the company, has recently been recognized by the Canadian Health Authorities for its benefits on stress, anxiety, and mood balance, becoming the first and only probiotic with approved health claims in the gut-brain axis area.
Feuz explains, “Probiotics are natural, safe products, without side-effects or habituation issue. Their benefits in the brain-gut axis is increasingly documented, and the concept is based on strong scientific evidence that the digestive microbiota plays a key role in the brain-gut cross-talk.”
Commenting on how the probiotics for the Brain-Gut Axis can benefit todays consumers, Feuz notes, “Our probiotics are well documented and we have always committed to guarantee the quality and viability of our products. Beside this, we focus our efforts on formulation.”
She adds, “Our probiotic strains and formulas can be integrated easily into various convenient dietary food supplement forms to answer various populations needs. For example, nomad forms containing microencapsulated strains that can be taken at any time, in orodispersible sticks, well adapted to active, busy people.”
With the sports nutrition market booming and in constant search for innovation, the new probiotic range from Lallemand could be set for success in an already strong and growing market. Feuz hopes the new probiotic will thrive in this category.
“We’re targeting people who lead an active, stressful life style. Health conscious consumers in search for a holistic, natural approach to support stress or mood disequilibrium in their everyday life,” Feuz concludes.
Lallemand Health Solutions will reveal the new products at CPhI Worldwide, Barcelona. In addition, it will highlight its range of complete probiotic solutions for Active People and Hearty Kids, along with its specifically designed offers for Gut Health, Oral Health, Women’s Health and Immunity.
by Hannah Gardiner
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