EU Health Product Manufacturers Call for Guidance on Flexibility of Claims Wording

09 Feb 2012 --- Welcoming the European Commission’s decision to allow the food sector some flexibility when making claims, EHPM said that because of concerns that the average consumer will not understand some of the scientific terminology, claims should be accompanied by further explanatory details.

Feb 9 2012 --- Guidance on the acceptability of flexible wordings when communicating article 13.1 health claims to consumers will be valuable for both enforcement bodies and companies, the European Federation of Associations of Health Product Manufacturers (EHPM) has said.

Welcoming the European Commission’s decision to allow the food sector some flexibility when making claims, EHPM said that because of concerns that the average consumer will not understand some of the scientific terminology, claims should be accompanied by further explanatory details.

“We have concerns whether the average consumer will understand scientific terminology such as ‘Homocystein metabolism’, ‘normal neurotransmission’, ‘cell division and differentiation’ and ‘sulphur amino acid metabolism’,” said EHPM Chairman Peter van Doorn. “Consumers may not interpret correctly many of the wordings listed in the annex of the draft Regulation establishing a list of permitted health claims. Therefore, it is essential that wordings can be adapted to consumer language.”

The European trade association highlighted the dual and equal requirement in the Regulation for claims to be “based on generally accepted scientific evidence” and “well understood by the average consumer”.

EHPM said that based on these requirements companies should be permitted to mention some of the specific functions and definitions cited in the European Food Safety Authority’s (EFSA) opinions, stating that this would provide consumers with valuable advice.
 
“We believe that such clarifications would greatly assist consumer understanding,” said van Doorn. “For example, a message such as ‘Pantothenic acid contributes to normal mental performance’, which relates to EFSA’s definition of mental performance as standing for those aspects of brain and nerve functions which determine aspects like concentration, learning, memory and reasoning. We hope that the European Commission and Member States take into consideration this approach with regard to flexibility.”

Related Articles

Business News

SPECIAL REPORT: New Expansion Platforms for Probiotics

08 Feb 2016 --- Digestive health remains one of the key food and beverage industry trends to watch for 2016, with probiotics offering a key platform for market growth. NutritionInsight looks at how consumption of healthy bacteria-containing products has increased globally, and what this means for the international manufacturers.

Health & Nutrition News

Typical Food Triggers Creation of Regulatory T Cells

01 Feb 2016 --- Our immune system evolved to attack foreign materials entering our body. Food is technically foreign, but it is usually somehow tolerated by the immune system so that our body can absorb the nutrients.

Health & Nutrition News

New ISO Standard Available for Faster Probiotic Dairy Production

29 Jan 2016 --- The International Organization for Standardization (ISO) and the International Dairy Federation (IDF) have collaborated to develop a new ISO standard which speeds up quality control and facilitates trade of probiotics and starter cultures.

Business News

Vitafoods Europe Marks 20 Years, Highlights Dramatic Shift in Nutraceuticals Space

21 Jan 2016 --- Vitafoods Europe, the global nutraceutical event, will celebrate its 20th anniversary this year – and some of the "founding fathers" who participated at the first edition two decades ago have been reflecting on the dramatic changes that have taken place in the industry since then.

More Articles
URL : http://www.nutritioninsight.com:80/news/EU-Health-Product-Manufacturers-Call-for-Guidance-on-Flexibility-of-Claims-Wording.html