• Information

    Probiotic Opportunity

    18 January 2017 New global product launch activity tracked containing probiotics continues to demonstrate good growth. Product launch activity tracked containing probiotics is led by the US, China and the UK. The remainder of the top 10 countries are well spread across the globe. Dairy is the leading market category for product launches tracked containing probiotics in 2016, representing over two thirds of new product launch activity, followed by baby & toddlers and sports nutrition.