In the ferocious battle for market share, database subscribers want to know what is going on in their category all the time and what new initiatives competitors are taking as they compete for shelf space. You want to be sure that your innovation will succeed in today's high competitive environment. Using The Innova Database, you can create email alerts so you will be right up to date on what is happening all day, around the world. You will also learn to use our carts so you can filter and select ideas that are interesting and share them with colleagues. You will be able to examine positioning, developments and marketing ideas. All of this gives you more insight into each launch initiative.