Botanicals and Immunity Boosters Star at Vitafoods 2017


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  • The Innova Market Insights Packaging Innovation Centre spotlights the most current brand strategies driving packaging design.

  • Crowds gather at the Nexira booth as the Innovation Tour passes.

  • Wacker presented its highly bioavailable curcumin product in nutraceutical applications.

  • Rousselot presented new clear ideas regarding marketing strategies around communicating the natural advantage of gelatin.

  • Evolva presented its Veri-te resveratrol. The company is working with Breko to sell and distribute Veri-te resveratrol in Germany, Austria and Switzerland, while Natural will sell and distribute the product in France. 

  • Stepan Lipid Nutrition's Marinol is adopted in a new US functional near water. 

  • Innova Market Insights presented the key trends in product development at the Market and Trend Overview.

  • Kerry presented ProDiem, a powerful plant protein solution optimized for nutrition, taste and texture.

  • Visitors line up at the Functional Beverages Tasting Centre.

  • Visitor call in on the Botanical Extracts booth.

  • Cyane presented Cyaneline, a vegan, raw and organic low-fat cracker, made with spirulina.

  • Aenova Group presented its line of nutricosmetics, Perfect Beauty. 

  • Glanbia Nutritionals presented various concepts in fortification including the Crystal Bursts delivery system.

  • People visit the Naturex booth where the company showcased ThinkBlue, an enhanced extract of wild blueberry that is associated with episodic memory improvement.

  • Doctor’s Formulas introduced Curcumin 200mg Liposomal Formula, a 180ml drinking solution. Curcumin 200mg is a dietary supplement containing Turmeric root extract (Curcuma longa) with a 95% content in Curcumin elements. 

  • Sodiaal developed True Green Infant Milk Formula, which contains a new generation of truly organic demineralized whey, obtained directly from 100% French organic milk, thanks to an innovative and patent pending integrated process.  

  • Bioiberica S.A.U. developed Aquasorb, a food supplement containing chondroitin sulphate, omega 3 and vitamins B7, B3 and B2, specially formulated to provide relief for the skin. This combination of ingredients has been shown effective in controlling outbreaks in psoriasis and atopic dermatitis. Aquasorb acts as an enhanced emollient, helping to maintain healthy skin.

  • Diana Food introduced BetaPulse, a cardiovascular solution based on standardized beetroot. It is rich in potassium and delivers natural nitric oxide precursors. Supported by EFSA and FDA claims, BetaPulse addresses the needs of seniors and people at high risk of hypertension. The efficiency of BetaPulse comes from our scientific and technological know-how, and our agronomical expertise. 

  • Rousselot BV developed High Protein Chocolate Treats with ProTake. In this recipe, ProTake is used as a protein source (30% proteins of the total content meaning 2.4g/8g bite) with no compromise on taste. It is a nice way for seniors (for example) to get their necessary protein intake.

  • DuPont Nutrition & Health introduced Howaru Shape Probiotic Supplement. Howaru Shape, from the DuPont Danisco range, is a unique combination of probiotic (B420) and prebiotic (Litesse Ultra) (or solo probiotic) clinically proven to cut inches off your waist. “DuPont continues to be the leader in scientific innovation with the broadest range of clinically documented probiotics, and Howaru Shape is the latest breakthrough,” said Anders Gron Norager, Director, Global Probiotics at DuPont. “In 2016, the global weight loss supplement market was an almost $5 billion category and growing, and we know these consumers are not just interested in dieting, they want overall health and wellness, which includes looking good. Howaru Shape is geared toward those who want to lose weight but need help. We’re proud to offer these customers a proven way to manage their body shape naturally.”

  • Kappa Bioscience AS introduced Bone4Kardio DUOCAP. Bone4Kardio provides a superior one-two punch formulation that satisfies specific health requirements of two major health categories – bone and cardiovascular health – and two separate consumer groups – men and women, particularly above the age of 35, in just one capsule per day.

  • GeeSeaNUtra introduced New Micro-Encapsulated Seaweed Powder, a proprietary 100% natural micro-encapsulated seaweed powder – offering all the nutritional benefits of the company’s existing seaweed ingredients, with the added benefits of near-neutral taste and color. Independent research shows better protection of nutrients during digestion, thus improving bioavailability and functionality. 

  • Capsugel presented VitK2 – Omega3 Licaps Beadlets for cardiovascular health. A revolutionary formulation featuring K2Vital; vitamin K2, liquid omega 3 heart health ingredients and visually attractive Licaps beadlets. It combines the fast release, oxygen protection and odor masking advantages provided by Licaps for omega 3 oils, with the proven enhanced bioavailability of vitamin K2 Gelpell-Beadlets. 

  • Indena presented Prodigest, a patented combination of artichoke leaves and ginger roots extracts. This original synergy has been proven effective in managing digestive discomforts and gastric mobility. Two clinical studies have shown reduced gastric motility symptoms related to digestive discomforts, known to cause gastric fullness, pain, bloating and nausea.

  • Dr. Paul Lohmann GmbH launched a potassium-magnesium citrate product in one mineral salt, which is soluble and has a pleasant taste. Potassium is the major intracellular cation and maintains the body’s electrolyte balance. To ensure proper muscle performance potassium and magnesium have to be replenished after sports. One shot contains 20% K, 16% Mg NRV. 

  • Evonik Industries AG presented Healthberry 865, a unique natural berry extract from wild bilberries and blackcurrants with a wealth of possible applications in the functional food and beverages segment. Multiple international studies for Healthberry 865, conducted by independent research organizations, suggest broad health-promoting properties including cardiovascular disease risk prevention.

  • Ingredia SA F12 Prodiet Fluid and Prodiet Hydrolysate S 25 have been specifically developed for the nutrition market – a market where nutritional benefits are as important as functional benefits. The combination of these two proteins in a ready-to-drink beverage concept creates an innovative new solution for the clinical nutrition market. 
    PB Gelatins/PB Leiner launched Solugel Ultra BD, a premium collagen peptide produced from high quality bovine materials. It offers excellent dispersion properties as well as neutral odor and flavor. As an agglomerated collagen peptide, it dissolves very easily and rapidly into liquid, making it suitable for all “instant” applications, such as collagen drinks.

  • Nexira launched Devil’s Claw, the natural solution for joint health. It comes from a root growing only in the South of Africa. Nexira gently processes the root in France through water extraction and physical concentration processes. Nexira’s Devil’s Claw range offers standardized concentration of up to 20 % of Harpagoside monopic with H method and is carrier-free. 

  • Naturex introduced ThinkBlue, a patented, enhanced extract of Wild Blueberry clinically shown to support episodic memory in a healthy aged population. ThinkBlue is sustainably sourced with DNA verified North American Wild Blueberries. The association of blueberry with episodic memory is based on a study conducted on healthy people aged 65-80 at a daily dose of 111mg, compared with a placebo. ThinkBlue has a distinct fingerprint of active phytochemicals, including anthocyanins, chlorogenic acids, flavanols, proanthocyanidins and flavonols, according to the company.