Fi Asia 2017: Clean label and plant-based ingredients dominate

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The launch of new stevia leaf-based flavors enhancer is something that PureCircle says significantly augments the cocoa flavors, enabling companies to produce products at a manageable price point. This new enhancer can be labeled as natural flavors on product ingredient labels. This breakthrough is said to build on PureCircle’s extensive range of flavors which allows them to enhance key benefits such as mouthfeel, sweetness quality and different tonalities across a wide range of applications. PureCircle’s new flavor enhancers are intended to bolster companies’ supply of limited cocoa powder ingredients, and thereby diversify risk strategies by introducing a plant-based solution. The new products will allow developers to reduce the amounts of cocoa alongside sugar without compromising taste, the company says.



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