Vitamins innovation

Jun 2018

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    0% (2016 vs 2017)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2016 vs 2017

    Innova Market Insights Commentary

    The use of vitamins remained stable in 2017, featuring -0.02% CAGR from 2016 to 2017. The leading category for tracked launches globally in 2017 was Bakery (21%). The leading vitamin ingredients used in all 2017 food & beverage launches tracked were Vitamin C (50%), Vitamin B1 (35%) and Vitamin B3 (34%). The fastest ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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Botanical Ingredients innovation May 2018

The use of botanical ingredients keeps stable in 2017, featuring -0.2% from 2016-2017. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (20.6%). The leading botanical ingredients used in all 2017 food & beverage launches tracked were Garlic (38%), Chili (15.5%), Paprika (15%). The fastest growing health positionings from 2016 to 2017: Added Iron (+62%), Joint Health (+46%), Low Sodium (+26%), Added Fibre (+23%), High/Source of Protein (+21%).

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Energy ingredients innovation Apr 2018

The use of energy ingredients has declined by -16% from 2016 to 2017. The leading category for tracked launches globally in 2017 was Sports Nutrition (46.0%). The leading energy ingredients used in all 2017 food & beverage launches tracked were Caffeine (53%), Taurine (34%) and Zinc (19%). The fastest growing health positionings from 2016 to 2017: Diabetic (+47%), Wholegrain (+43%), Eye Health (+36%), Organic (+36%) and High/Source of Fiber (+9%).

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Herbal & fruit extracts innovation Mar 2018

The use of herbal & fruit extracts has declined in 2017, featuring -9.3% from 2016 to 2017. The leading category for launches tracked globally in 2017 was Soft Drinks (12.1%). The leading herbal & fruit extracts used in all 2017 food & beverage launches tracked were Rosemary Extract (32.4%), Onion Extract (6.9%) and Lemon Balm (6.2%). The fastest growing health positionings from 2016 to 2017: Low Sodium (+43.6%), Wholegrain (+30.4%), High/Source of Fiber (+25.9%), Low Cholesterol (+21.4%) and Organic (+8.5%).