Superfruits innovation

Aug 2018

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    -12.8% (2016 vs 2017)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2016 vs 2017

    Innova Market Insights Commentary

    The use of superfruits decreased by -12.8% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Soft Drinks (30%). The leading superfruit ingredients used in all 2017 food & beverage launches tracked were Pomegranate (23%), Goji (11%), Acai (8.2%). The fastest growing health positionings from ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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Dietary fibers innovation Jul 2018

The use of dietary fibers increased by +4.6% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Bakery (19%). The leading dietary fiber ingredients used in all 2017 food & beverage launches tracked were Inulin (22%), Oligofructose (17%) and Polydextrose (12%). The most featured health positionings with a positive growth from 2016 to 2017: High/Source Of Protein (+36%), High/Source Of Fiber (+19%), Gluten Free (+11%), Low Fat (+9%), and No Additives/Preservatives (+7%).

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Vitamins innovation Jun 2018

The use of vitamins remained stable in 2017, featuring -0.02% CAGR from 2016 to 2017. The leading category for tracked launches globally in 2017 was Bakery (21%). The leading vitamin ingredients used in all 2017 food & beverage launches tracked were Vitamin C (50%), Vitamin B1 (35%) and Vitamin B3 (34%). The fastest growing health positionings from 2016 to 2017: No Additives/Preservatives (+8%), Gluten Free (+3%), Vitamin/Mineral Fortified (+15%), High/Source of Protein (+18%), and High/Source of Fiber (+10%).

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Botanical Ingredients innovation May 2018

The use of botanical ingredients keeps stable in 2017, featuring -0.2% from 2016-2017. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (20.6%). The leading botanical ingredients used in all 2017 food & beverage launches tracked were Garlic (38%), Chili (15.5%), Paprika (15%). The fastest growing health positionings from 2016 to 2017: Added Iron (+62%), Joint Health (+46%), Low Sodium (+26%), Added Fibre (+23%), High/Source of Protein (+21%).