Marine oils innovation

Sep 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    -0.6% (2016 vs 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2016 vs 2015

    Innova Market Insights Commentary

    The use of marine oils was mostly stable in 2016, featuring CAGR of -0.6% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Baby & Toddlers (53.8%). The leading marine oils used in all 2016 food & beverage launches tracked were Fish Oil (86.1%), Algae Oil (6.6%) and Cod Liver Oil ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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Superfruits Innovation (Asia) Aug 2017

The use of superfruit ingredients in new Asian product launches tracked increased by 165% in H2 2016 from H2 2015. The use of the top 5 superfruit ingredients also increased by 228%.The top sub-category for tracked launches containing superfruit ingredients in Asia is FRUIT BASED SNACKS (52%). The leading superfruit ingredient used is Jujube (34%), with all of the top 5 superfruit ingredients to demonstrate growth in H2 2016 from H2 2015.The leading health positioning for product launches tracked containing superfruit ingredients is no additives/preservatives (16%). Of the top 5 health positionings, no additives/preservatives and natural demonstrated growth in H2 2016 from H2 2015.

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Energy Ingredients Innovation (North America) Jul 2017

The use of energy ingredients in new North American product launches tracked increased by +12% from H2 2015 to H2 2016. The use of the top 5 energy ingredients decreased by 11% for the same period. The top sub-category for tracked launches in North America is Baby Formula/Milk (34%). The leading energy ingredient used is taurine (54%), with guarana (+67%) being the only top 5 energy ingredient to demonstrate growth. The leading health positioning for product launches tracked containing energy ingredients is Energy/Alertness, recording 23% growth from H2 2015 to H2 2016. The Sports & Recovery positioning demonstrated the most growth (+100%).

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Herbal & Fruit Extracts Innovation (West Europe) Jun 2017

The use of herbal & fruit extract ingredients in new West Europe product launches tracked increased by 9% in H2 2016 from H2 2015. The use of the top 5 herbal & fruit extract ingredients also increased by 9%. The top sub-category for tracked launches containing herbal & fruit extract ingredients in West Europe is Gummies/Jellies (10%). The leading herbal & fruit extract ingredient used is Onion Extract (28%). Of the top 5 herbal & fruit extract ingredients, garlic extract (+23%), ginger extract (+35%) and lemon extract (+6%) demonstrated growth in H2 2016 from H2 2015. The leading health positioning for product launches tracked containing herbal & fruit extract ingredients is no additives/preservatives (24%). Of the top 5 health positionings, no additives/preservatives (+13%), low calorie (+118%) and organic (+33%), experienced growth in H2 2016 from H2 2015.