Herbal & Fruit Extracts Innovation
(West Europe)

May 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +9% (2016 vs 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    West Europe

    Date Analyzed

    2016 vs 2015

    Innova Market Insights Commentary

    The use of herbal & fruit extract ingredients in new West Europe product launches tracked increased by 9% in H2 2016 from H2 2015. The use of the top 5 herbal & fruit extract ingredients also increased by 9%. The top sub-category for tracked launches containing herbal & fruit extract ingredients in West Europe is Gummies/Jellies (10%). The ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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Hydrocolloids Innovation (Global) May 2017

The use of hydrocolloids grew in 2016, with +6.1% growth reported from 2015 to 2016. The leading category for tracked launches globally in 2016 was bakery (21%). The leading hydrocolloids used in all food & beverages launches tracked were corn starch (23%), xanthan gum (20%) and calcium carbonate (12%). The most featured positionings with a positive growth were added calcium (+32%), low sugar (+32%), antioxidant (+30%), and bone health (+27%).

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Vitamins Innovation (Asia) Apr 2017

The use of vitamin ingredients in new Asian product launches tracked decreased by 3% in H2 2016 from H2 2015. The use of the top 5 vitamin ingredients also decreased by 3%.The top sub-category for tracked launches containing vitamin ingredients in Asia is Baby Formula/Milk (11%). The leading vitamin ingredient used is vitamin E (80%), with none of the top 5 vitamin ingredients to demonstrate growth in H2 2016 from H1 2015.The leading health positioning for product launches tracked containing vitamin ingredients is no additives/preservatives (13%), with none of the top 5 health positionings to demonstrate growth in H2 2016 from H2 2015.

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Probiotics Innovation (North America) Mar 2017

The use of probiotics in new North American product launches tracked decreased by 6% in H2 2016 from H2 2015. The use of the top 5 probiotics decreased by 0.5%.The top sub-category for tracked launches in North America is Yogurt (76%). The leading probiotic ingredient used is lactobacillus acidophilus (81%), with lactobacillus bifidus (+19%) being the top 5 probiotic ingredient to demonstrate the most growth in H2 2016 from H2 2015.The leading health positioning for product launches tracked containing probiotic ingredients is digestive/gut health (80%). Of the top 5 health positionings, digestive/gut health and allergy demonstrated growth in H2 2016 from H2 2015, with digestive/gut health having the highest growth (+33%).