Work schedules are only getting busier nowadays, prompting consumers to look for energy boosters which will allow them to maintain high levels of focus and productivity, especially at work. Although the most well-known component of many energy-boosting food and beverages is caffeine, this is not the only ingredient used to supply an invigorating lift. Energy boosting new product launches can range from sweet to savory, hot to cold, drink to snack, in a wide variety of flavors to satisfy most consumer palates and needs.
The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.