Global new product launch activity tracked by Innova Market Insights with a weight management positioning increased by 21 percent in 2016 from 2015. There are many different claim angles used by manufacturers including satiety, fat metabolism, low glycemic index and so forth, to appeal to the weight conscious consumer.
Microalgae are a source of a wide variety of nutrients such as omega 3, and are also very rich in protein. Spirulina, chlorella and blue-green algae are examples of microalgae that are available as dietary supplements. However, these ingredients are traversing to food and beverages at a rapid rate to boost the health profile of many new products.