Probiotics are widely used in fermented dairy products. However, probiotics are also increasingly being used in non-dairy food products. Interest in the various applications of probiotics has increased, especially regarding strains that specifically support immune health, for example. Further research into their health benefits is paramount to keeping consumers engaged.
“Mindful choices” is identified by Innova Market Insights as the number one trend for 2018. Mindful choices are about having peace of mind while making a positive impact in the world. Ethical packaging alone is no longer enough to give consumers the feel-good factor, the contents also have to be beneficial to the workers throughout the products supply chain and shouldn’t have adverse environmental effects. In this context, organic products are often observed pairing up with ethical claims.