Protein Plus: Beyond Sports

Feb 2017
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  • Maxsport Advenced Nutrition Organic Green Soybean Fettuccine Protein Pasta (Hungary). 42% protein. Gluten free. High fiber. High protein. Non-GMO. Cooks in 3-5 minutes.  

Ingredients for Heart Health: 10 Product Examples

Jan 2017

New product development positioned and marketed specifically for heart health continues to remain steady worldwide, with no real advances in ingredient innovation evident for heart health benefits. The leading sub-categories for global product launches tracked by Innova Market Insights with a heart health positioning in 2016 were Breakfast Cereals, Snack Nuts & Seeds and Tea.

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Enhancing Immunity: 10 NPD Examples

Dec 2016

Global new product launches positioned on an immunity platform continue to increase, with +5% growth recorded in 2015 from 2014. Excluding the Baby Food category, the leading sub-categories for immune health product launch activity are Sports Powders, Juice & Juice Drinks, Tea, Drinking Yogurt/Fermented Beverages and Hard Candy. A wide range of vitamins in particular, are applied for immune health claims.

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