Immunity boosters see an NPD boom

Oct 2017

Immune health is one of the top health issues globally. New food and beverage product launches tracked with immune health claims have witnessed strong growth since 2012. Although the top market segment for immune health launches is baby foods, an increasing number of launches have been tracked in other categories such as soft drinks, dairy and hot drinks. Various types of vitamins and botanical extracts are the main ingredients supporting immune health claims. Moreover, probiotic and prebiotics also show their immune benefits in F&B and supplement products.

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  • Milupa Aptamil Pronutra 3 Infant Formula From 9 Months (Switzerland). With GOS and FOS (dietary fiber). LCP: polyunsaturated fatty acids of the omega 3 and 6. With vitamins A, C and D; contributes to the normal function of the immune system. Gluten-free. Suitable for stage 3 babies from 9 months.

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Promoting healthy blood pressure

Sep 2017

High blood pressure, or hypertension, is a significant factor in general cardiovascular health. Therefore, claims to control or reduce blood pressure are popping up on a variety of products. It is widely accepted that sodium intake is linked to hypertension; naturally then, low sodium claims are one of the most common platforms in regards to blood pressure. Organic and natural claims also strongly coincide with blood pressure related ones. General supplements are the most common product tracked that make such claims, but a variety of other food and beverage launches promote blood pressure benefits, particularly tea blends. Most products cite the “super” power of the ingredients included, ranging from orange to omega-rich oils to special salt itself.

High time for hemp

Sep 2017

The ancient grain hemp has been applied in various industrial products, including paper, clothing and of course food & beverages. The usage of industrial hemp is safe and legal because it contains much lower content of tetrahydrocannabinol (THC) than that of marijuana. With a comprehensive development in the food & beverages industry, hemp and its ingredients (such as hemp seeds, hemp oil and hemp protein) show potential in an extensive range of applications. As one of the plants rich in nutrients, it provides consumers with naturally gluten free and high source of protein & fiber options. The most active categories for hemp are cereals, sports nutrition and snacks, showing rapid growth over the past five years.