The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.
Food and beverage products featuring skin health claims saw a growing prevalence from 2012 to 2016, with a CAGR close to 20 percent. Key ingredients that delivery skin health benefits include collagen and antioxidants, such as vitamin B7 and vitamin C. Skin health NPD is expanding its horizon in more categories, such as soft drinks and confectionery. Manufacturers are increasingly interested in taking advantage of the inherent benefits of plants for skin health product innovation.