Probiotics (North America)

Mar 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +0.5% (H2 2016 vs H2 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    North America

    Date Analyzed

    H2 2016 vs H2 2015

    Innova Market Insights Commentary

    The use of probiotics in new North American product launches tracked decreased by 6% in H2 2016 from H2 2015. The use of the top 5 probiotics decreased by 0.5%.The top sub-category for tracked launches in North America is Yogurt (76%). The leading probiotic ingredient used is lactobacillus acidophilus (81%), with lactobacillus ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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Amino Acids Innovation (Asia) Jan 2017

The use of amino acid ingredients in new Asian product launches tracked decreased by 5% in H1 2016 from H1 2015. The use of the top 5 amino acids decreased by 9%.The top sub-category for tracked launches in North America is Baby Formula/Milk (24%). The leading amino acid ingredient used is taurine (34%), with phenylalanine (+15%) being the only top 5 amino acid ingredient to demonstrate growth in H1 2016 from H1 2015.While the leading health positioning for product launches tracked containing amino acid ingredients is brain health (18%), of the top 5 health positionings, vitamin/mineral fortified is the only health positioning to demonstrate growth (+9%),in H1 2016 from H1 2015.

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Ancient Grains Innovation Nov 2016

The use of ancient grain ingredients in new North American product launches tracked increased by 5% in H1 2016 from H1 2015. The top sub-category for tracked launches in North America is Cereal & Energy Bars (18%). The leading ancient grain ingredient used is chia (44%), with quinoa (+15%) and millet (+10%) being the ancient grain ingredients to demonstrate growth, with chia having exactly the same number of product launches. While the leading health positioning for product launches tracked containing ancient grain ingredients is allergy (69%), of the leading health positionings, high/source of protein was the health positioning to demonstrate the most growth (+36%).

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Dietary Fibers Innovation Oct 2016

The use of dietary fiber ingredients in new Asian product launches tracked decreased by 4% from H1 2015 to H1 2016.The top sub-category for tracked launches in Asia is Baby Formula/Milk (45%). The leading dietary fiber ingredient used is oligofructose (47%), with resistant maltodextrose (+90%) and polydextose (+44%) being the dietary fiber ingredients to demonstrate growth.The leading health positioning for product launches tracked containing dietary fiber ingredients is digestive/gut health (41%). But of the leading health positionings, vitamin/mineral fortified was the only positioning to demonstrate positive growth (+2%).